Stakeholder Relations Center


The Stakeholder Relations Center is responsible for establishing and building mutual relationships with external stakeholders nationally, regionally, and globally with third-party groups that have common interests and vision as BUC.


Formulate strategies and build relationships that move beyond communication toward genuine engagement, as well as undertake initiatives that advance the BUC’s reputation to its stakeholders and the public. We seek to be a university that is admired, trusted, and respected around the world.


We build productive relationships that support the institutional mission and enhance engagement with international universities, community, strategic partners, government, mass media, foundations, accreditation organizations, industry associations, medical/health associations, professional companies, special interest groups, grant organizations, and other stakeholders through communications, marketing, digital strategies, and community relations.

What we believe in

A chorus of voices can harmoniously crescendo, reaching desired audiences with the right message at the right time.

Our Goals

  • Define the priorities and relational strategies for each stakeholder.
  • Help BUC to continually adapt to the needs and expectations of both the university and its stakeholders according to the ever-changing, diverse, complex, and shifting environments.
  • Support the University’s public affairs engagement and relationship management with external stakeholders.
  • Deliver a calendar of strategic external events, to showcase the work of BUC to a wide a range of stakeholders.
  • Help stakeholders understand that BUC is related to their goals, culture, and communities.
  • Help BUC to enhance the learning and teaching process, research process, enabling process, planning process, and governance process.
  • Build networks that develop credible, united voices about issues, products, and/or services that are important to BUC.
  • Build a purposeful project plan, and a robust stakeholder foundation to ensure the project is mutually beneficial for all parties.
  • Enable our external stakeholders to overcome threats, take advantage of opportunities, achieve their objectives, and protect their brand.

How does it work?

  • Identify and map internal and external stakeholders.
  • Assess the nature of each stakeholder’s influence and importance.
  • Construct a matrix to identify stakeholders’ influence and importance.
  • Determining how effectively the needs and expectations of each stakeholder group are currently being met.
  • Recommend internal policies modifications, when needed.
  • Monitor and manage stakeholders’ relationships.


Dr. Jihan Zahran

Stakeholder Relations Director

Jihan Zahran, PhD, educational management, Western California University who has got intensive experience in the education sector in Egypt and the Arab area for 23 years.

Dr. Zahran is an example of dedication and devotion for her career and the Egyptian Society. 



Hotline: 19592 | Extension: 1155