This course is intended to provide students with sound knowledge and appreciation of air cargo marketing. It covers many different aspects of this area, right through from the cargo product to future trends.
Marketing in general, and consequently air cargo marketing, involves the provision of the right product or service, at the right price, at the right place, and at the right time, and doing so at a profit.
Marketing is so basic that it cannot be considered a separate function, it is the whole business seen from the customer’s point of view.
Intended Learning Outcomes:
Knowledge and Understanding:
Intellectual skills:
Professional and Practical skills:
General and Transferable skills:
Units of studying:
Investment fees:
Lect #. | Topic | Hrs # | Theoretical | Practical |
|---|---|---|---|---|
1 | The needs of the shipper and the consignee | 3 | 2 | 1 |
2 | Factors influencing the rates | 3 | 2 | 1 |
3 | Pricing (purpose of pricing as a management tool – demand & supply for air cargo – factors affecting demand & supply) | 3 | 2 | 1 |
4 | Pricing (price determinants – price elasticity of demand & supply – pricing strategies) | 3 | 2 | 1 |
5 | Advertising campaigns | 3 | 2 | 1 |
6 | Selecting marketing media | 3 | 2 | 1 |
7 | Marketing plans | 3 | 2 | 1 |
8 | Marketing activities | 3 | 2 | 1 |
9 | Airfreight target groups | 3 | 2 | 1 |
10 | Advantages of Air Freight | 3 | 2 | 1 |
