This course is intended to provide students with sound knowledge and appreciation of air cargo marketing. It covers many different aspects of this area, right through from the cargo product to future trends.
Marketing in general, and consequently air cargo marketing, involves the provision of the right product or service, at the right price, at the right place, and at the right time, and doing so at a profit.
Marketing is so basic that it cannot be considered a separate function, it is the whole business seen from the customer’s point of view.