Modern communication technology is rapidly transforming and developing, leaving individuals and corporations with no choice but to adapt and acquire the essential skills to remain competitive in today’s digitized era.

As businesses increasingly realize the importance of new technologies, the need for information and communication experts is at its peak. The study of BIS is designed to adapt its content to a local context, congruent with the needs of Egyptian organizations and capable of addressing IT challenges that arise in day-to-day operations while mastering real-world ICT issues.

You enable effective decision-making. You uphold the integrity of businesses. You safeguard investors.

Accounting is the right path for you if you’re seeking a program to qualify you to act as a vital buffer to global markets.

As an accountant, you will serve as the primary liaison between business entities, their stakeholders, and a comprehensive information system. Your role will involve handling crucial financial data upon which critical decisions are made thus making your contributions the key to effective business decision-making.

Pursuing an accounting degree will also give you the chance to follow a career as an auditor, the active deterrent to managerial malfeasance. You will be the gatekeeper preserving the integrity of the business markets and upholding the principles of responsible governance.

But why should you pursue a degree in accounting today? Because in this period of complex transactions, increased public scrutiny, and global integration the business world has never been more in need of qualified, competent, and well-educated young accountants.

Marketing is a vital function of business operations, which impacts the success or failure of any business. Marketing examines consumer perceptions, wants and needs, and develops strategies that adapt to a society’s evolving trends. Marketing is the foundation that enables businesses to make smart and insightful decisions that empower them to grow.

Today, marketing skills are a must-have to navigate our fast-paced era, one that depends on human interaction as an essential function of business. These indispensable skills include learning about consumer insights, the ability to influence purchase decisions, data interpretation, human interaction, understanding the business-consumer relationship from both perspectives and much more. Students pursuing a Bachelor of Business in Marketing are equipped to act as well-rounded, critical thinkers, presenting impeccable skills that make them savvier professionals.

In essence, finance provides the bigger picture for any organization. With the proliferation of ground-breaking fintech services, the unprecedented growth in banking, and the interconnectedness of global economies dominating the scene, the role of finance has become increasingly central to businesses.

Capital mismanagement can have insidious and immediate economic effects, which is why finance employs optimal money management strategies associated with banking, leverage or debt, credit, capital markets, money, and investments to ensure business continuity and profitability. Even amid fluctuating economic climates, demand remains high for finance experts in global markets.

Optimal Outcomes Require Rational Decision

Have you ever questioned why Egypt floated the pound? Have you wondered why some countries’ economies suddenly collapse? Have you ever been perplexed by how global markets are interconnected?

The modern-day economies you live in often raise a lot of questions and leave you wondering. Economics is the art of analyzing and understanding your surroundings; the art of getting answers.

When you pursue a degree in economics you commit to a journey of critical thinking, a journey where you will:

Study theories that simplify and explain the intricate dynamics of the market you live in
Gain an appreciation and lucid perception of the interdependence of world economic systems
Understand the connection between theory and the main features of economic policy
Economics is a science that changes how you see the world. When you begin to understand the rationale behind life-changing decisions and how it affects you as an economic agent you are granted power. The power to do more than just react, the power to act as an agent of change in this environment.

In simpler terms, Economics is all about making the complex world you live in, a world you can understand. A world you can conquer.

A successful economic future for Egypt, the Middle East, and the world is highly dependent on a basic understanding of business principles and practices and how they apply to firms in a dynamic environment. Through a degree with real-world industry experience embedded in its curriculum, turning a vision into reality or enhancing existing business practices around the world will become possible.

The Bachelor of Business and Entrepreneurship equips students with the skills and knowledge needed to become “business-ready,” including critical thinking, responsible business, and adaptability to complex situations. At the same time, students will explore and unleash their creativity, innovativeness, and entrepreneurial thinking to prepare them for running a new business venture. Moreover, students will learn the ins and outs of the fundamentals of business, including managing people, operations, marketing, finance, business ethics, and more, to fast-track their career progression.

As a Bachelor of Business and Entrepreneurship student, you can choose from our entrepreneurship or corporate track, depending on your preferred career path.